Our operating notes on agent development, embedded growth marketing, and what’s working in practice.
Mention rate is becoming the default GEO metric, but it doesn't measure what matters. Here's how and why we wire up custom AI visibility trackers for our clients.
Fractional AI marketers build marketing agents and agentic workflows inside your tools and are accountable for the growth KPIs those agents are designed to move.
Analytics agents reduce AI chat bloat and improve marketing’s operating discipline. Here’s how and why we built them in phases for one of our clients.
Marketing agents fail on context, not prompts. The four layers of agent operating intelligence and how to keep it fresh with a purpose-built agent.
A Lead Scoring agent built in Claude and connected to Salesforce and Slack decreased qualified lead response time from days to hours.